New Belgium Gets PAC’d: The Politics Of Good Beer

To produce quality beer, you need clean water.  To maintain clean water, you need laws that protect groundwater and waterways.  To draft, implement, and enforce laws that protect groundwater and waterways, you need politicians willing to support those efforts.  This need for political heft behind clean water legislation, thus providing the nation with quality beer, brings us to the new Political Action Committee (“PAC”) formed by New Belgium Brewery in Fort Collins, Colorado, perhaps best known for its Fat Tire Amber Ale.

New Belgium has always been clear about its political leanings; its commitment to environmental responsibility and sustainable practices is part and parcel of its brand identity and company culture.  Its website proclaims:

At New Belgium, we believe in using every tool at our disposal to create the vibrant future we envision for the earth and her inhabitants. In addition to minimizing our resource consumption, collaborating in our value chain, promoting business practices which empower people and create right livelihoods, and a generous philanthropy program, we advocate for environmentally and socially responsible policy.

The Brewery filed on July 30, 2014 to start the New Belgium Federal PAC, with the mission to donate to like-minded political candidates and to support causes important to craft brewers.  While specific candidates have not yet been named, the PAC aims to become involved in policy and legislation around water conservation, sustainable agriculture, and smart transportation.

For example, a recent blog on the New Belgium website advocates for the Environmental Protection Agency’s (“EPA”) proposed changes to the Waters of the U.S. (“WOTUS”) rule, which defines the surface water that is eligible for federal protection.  Andrew Lemley, the Brewery’s government affairs representative, explains that the changes would expand the water that is eligible for regulation by the EPA to include headwaters and tributaries, in addition to specified rivers and lakes.  He states: “This clarification makes common sense: water bodies that are connected to rivers should be safeguarded like those rivers themselves.”

Additionally, the New Belgium Federal PAC will support the Small Brewer Reinvestment and Expanding Workforce Act (“Small Brew Act”).  The Small Brew Act would expand the population of brewers eligible for reduced excise taxes under the Internal Revenue Code from those that produce only 2 million barrels per year to those that produce up to 6 million barrels per year.  In this effort, New Belgium’s PAC will stand opposed to the PACs of beer giants like Anheuser-Busch and Coors.

New Belgium may be the little guy amongst brewery federal PACs, but it is a giant in the world of craft brewing, as the third-largest craft brewer by volume in America.  While its PAC activity could alienate some beer lovers and other breweries, the New Belgium Federal PAC has potential to provide new opportunities for partnerships as well as for interaction with local communities.

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